Spark Web and Content Development
Your website is the foundation of your inbound marketing strategy. It has to be effective in helping your visitors take the final step in interacting with your company, either as qualified leads or as customers. With this in mind, Spark designs and develops websites and web content that embody strategic brand directions, including both creative design and messaging.
Websites are built to achieve defined (and measurable) online objectives, taking your specific market segments and typical buying cycle into account. At each step of the process, we will ask for your input and review to keep the project focused.
A typical web and content development sequence includes the following steps (with Spark project management continuously pushing the process forward):
- Application of strategy: implementation of objectives; core messaging approach.
- Detailed content outline, including navigation.
- Wireframes of required templates, including functionality specifications: home, interior (one or more), landing page, email template.
- Design brief based on brand image, market characteristics (e.g., the personas that typify your markets), competition, and your preferences.
- Content writing and/or editing
- Initial design comps for review and critique, including calls to action.
- Functional website development.
- Review and testing.
- Final revisions.
- Launch, traffic tracking set up, and monitoring.
After launch, we monitor performance and benchmark the site after the first month of operation at no additional charge.
