Search Engine Optimization
Search Engine Optimization (SEO) is not rocket science or voodoo magic, as some SEO firms would have you believe, however, there are techniques and best practices that should be followed. We are convinced that the single most important thing you can do to improve search engine rankings is to maintain a commitment to creating content that is relevant and valuable to your target audience. Once you have a steady stream of content, SEO will help your cause by increasing the likelihood that your content will be discovered by your target audience.
Improve Your Search Engine Results with SEO
Search Engine Optimization improves the odds that the search engines will accurately and effectively index, categorize, and relate your content to the keywords people use to find what you offer. That’s because through Search Engine Optimization, we are able to structure your website and position your content in a way that is “friendly” to the search engine “crawlers” that visit your site. Think of it this way: If your competitor has equally relevant content, yet he has performed SEO and you haven’t, it’s likely that his content will be ranked higher by the search engines.
SEO gives your website or blog a leg up on the competition by ensuring, among other things, that:
- your content is strategically aligned with appropriate keywords
- your keywords are used appropriately on your website/blog
- the structure of your site is “search engine friendly”
- your site is indexed by the search engines
- your content is link-worthy
Our Search Engine Optimization Services
We provide the following SEO services:
Keyword Research
Keyword research is the basis of an effective SEO strategy. It is the process of discovering the words and phrases that are being used by your customers and prospects to find what you offer and selecting those which make the most sense for your situation. We use a number of different tools to evaluate keywords, including WordTracker, SEOMoz Pro Tools, WebCEO, Google AdWords, SEO Book, and past analytics data (if available).
However, we first start with a simple brainstorming process with our clients to uncover “seed” words that can be used as the basis of our research. We also survey customers to discover what words and phrases they would use to find what you offer. After a thorough analysis, we select the targeted keywords based on the predicted amount of traffic the words might generate, the difficulty in achieving a high rank on the words, and the relevance of the word to your business. In the end, what you get is a list of targeted words/phrases that are aligned with your business, along with recommendations on how to use those keywords in your internet marketing strategy.
Competitive Analysis
In SEO, it’s important to understand the competition for your targeted keywords and phrases. After all, when it comes down to it, it’s not about having the most optimized content in the world, it’s about out-performing your competitors for a given keyword or phrase. We help you identify who your competitors are for your targeted keywords, what they’re doing, how much they’re spending, and what it would take for you to outperform them.
On-page SEO
On-page optimization includes all of the structural and content-related issues that affect the search engines’ ability to index, categorize and understand your site. We perform a site audit to first identify the strengths and weaknesses of your site from an SEO standpoint. We then handle the details involved with fixing any issues related to: page content, metadata, titles, headers, URLs, anchor text, image tags, sitemaps, and other HTML or structural issues.
SEO Writing
We will fine-tune your existing content or write fresh content to effectively utilize your targeted keywords and phrases. We use real legitimate tactics to enhance your content, improve your search results, and attract the right people. We don’t use shady or worthless tactics like stuffing a bunch of keywords onto a page or masking keywords into your HTML. Instead, we focus on writing rich relevant content that demonstrates value to your audience and simultaneously helps the search engines present your content to the right people.
SEO Link-Building
Off-page optimization includes all of the work that goes into gathering and attracting “votes” for your site. Votes are links to your site from another site. The more authoritative and relevant the link, the better (search engines want to see high quality links, not junk). In fact, high quality inbound links are arguably the single most important factor in search engine rankings.
We structure link-building campaigns for our clients that involve:
- building links from authoritative domains
- building link volume
- developing link depth to interior pages of your site
- building local links, as appropriate
- building keyword-rich anchor text links to drive up search rankings
Attracting inbound links requires proactive link-building:
You can’t just sit back and wait for people to find your site and link to it. An effective link-building campaign involves taking proactive measures. We implement proactive link-building strategies, including:
- “Link Bait” Content: Great content can attract inbound links faster than you can imagine. Known as “link bait,” well-written and compelling content that informs, entertains, or otherwise creates value in the minds of your audience, can spread like wildfire across the Internet, resulting in inbound links or “votes” for your site. We help our clients create link-building content, such as articles, ebooks, case studies, whitepapers, videos, presentations, demos, etc.
- Directory Listings: We seek out the most relevant and authoritative directories for your company and submit listings on your behalf.
- Press Release/Article Submissions: There are many reputable websites that accept article and press release submissions. We write and release these articles and backlink to your website using keyword-rich anchor text.
- Social Media: Social media websites like Digg, Reddit, StumbleUpon, del.i.cious, and others can play a big role in link-building. We submit your content and create profiles in social media that result in links to your site.
- Blogging: Creating a blog and establishing relationships with other bloggers can be an effective way to attract inbound links. We work with our clients extensively on using the blogosphere for link-building and lead generation.
- Other Link-Building Strategies: There are a plethora of other link-building strategies up our sleeves, as you may soon discover. We create custom link-building campaigns for the specific business and objectives of our clients.
SEO Reporting & Analysis
Probably the most overlooked aspect of SEO is the reporting and analysis that is required to stay ahead of competitors and to monitor the ROI of your efforts. We recommend key metrics that should be measured, help you select and set up the right analytics tools to capture those metrics, and provide ongoing analysis and recommendations for your SEO campaign.
Get Started with Search Marketing:
