Paid Search (Pay Per Click) Advertising Management
What is Pay Per Click Advertising and How Does it Work?
Google, Yahoo, Bing and other search engines offer companies the ability to appear on search engine results pages through paid advertising. These advertisements appear next to natural search engine results and local search results.
As an advertiser, you choose keywords that are relevant to your business and create ads that will appear on the search engine results page when a user calls up your targeted keyword. You determine how much you’re willing to pay for each “click” you will receive when a user chooses your listing among others in the results. The more you’re willing to pay, the higher in the paid results your ad will appear and you bid against other companies that are targeting your same keywords.
Paid Search as Part of an Inbound Marketing Strategy
As part of an effective inbound internet marketing program, paid search can play a number of roles. With a paid search presence your company can:
- Gain immediate exposure while building your natural search results.
- Take up more space in the search engine results pages (SERPs), thereby increasing your overall visibility.
- Increase ability for customers to find your business.
- Utilize another venue for content promotion.
- Measure conversion rates of landing page and website pages.
Our Pay Per Click Campaign Management Services
Our Google AdWords and Pay Per Click specialists will strategically manage your Pay Per Click campaign to optimize your profitability and results. Specifically, our team provides the following:
- Keyword research and optimization
- Campaign and ad group creation
- Budget management and optimization
- Ad and conversion tracking
- Elimination of poor performing ads and keywords
- Testing on ad and keyword variations
- Creation and optimization of conversion-driven landing pages
- Monthly reporting
- ROI tracking and improvement
Get Started with Paid Search Marketing:
