Inbound Internet Marketing Consulting
Our Internet Marketing Consultants Will Guide Your Path
Navigating the world of online marketing can be overwhelming for even the most experienced marketer. The ability to sift through seemingly endless opportunities and find your path to success requires a strategic approach and a thorough knowledge of the online landscape. Our experienced consultants will guide your company through the process of evaluating your current position, understanding your customers and competition, and creating a successful inbound marketing plan.
Internet Marketing Consulting Process
Our Internet marketing consulting service helps you determine how to apply inbound marketing to your business and gives you a clear action-oriented plan for implementing the recommended strategy. Our strategic plan is derived from the following:
1. Customer Personas
In Internet marketing, knowing your target audience is critical. We help you identify your primary customer personas and understand their needs/wants, the criteria they use to make decisions, their purchase cycle, the role of digital media in their lives, and the media and messages that are best suited to reaching them. Further, we help you segment your customers based on strategically chosen criteria so you can fine-tune your marketing approach to different types of buyers.
2. Online Marketing Competitors
Doing business online requires a smart approach that will distinguish your company from its online competitors (and substitutes) in meaningful ways. In doing so, we must first define and segment your competitors online (not necessarily the same ones you compete against offline!), understand how each is positioned, assess their online presence and capabilities, identify the leaders, and find a good niche or niches in which to compete.
3. Inbound Internet Marketing Objectives
We will recommend reasonable and appropriate marketing objectives for your business, stemming from a basic financial analysis, industry understanding, and identification of your target audience and competitive positioning.
4. Assessment of Your Current Internet Marketing Efforts & Mix
Understanding where you’ve been and where you are today is important to deciding where to go next. We assess your current strategy and results to determine where the strengths and weaknesses are in your current plan so we can enhance what’s working and change what’s not.
5. Proposed Internet Marketing Tactics and Requirements
Stemming from the work described above, we recommend specific tactics to build and promote your business through an appropriate mix of inbound and outbound tactics. The proposed tactics will include detailed descriptions of the necessary work, tools, and budget that will be required.
6. Internet Marketing Metrics
Our plans include recommendations for the metrics that should be used to track and measure the results of your online marketing program. We will identify the type of data you should be looking at and how this data should be gathered. We will show you how to tie your lead generation data directly to sales performance to measure the bottom line results of your efforts.
7. Expected Internet Marketing Results
We describe the expected results or the business results you can expect to achieve over a specified time period.
8. Internet Marketing Plan Document
We provide a complete action-oriented plan to define the tactics, budget, and timing required to roll out and maintain an effective inbound marketing presence.
