Google recently announced that it is expanding their product ads within their AdWords listing with a new feature called Product Listing Ads. This feature is in response to the widespread use of Google as a product purchase tool. Many people use Google as a shopping tool to research specific products and where to buy them. Google’s Product Listing Ads work within Google Merchant Center where an advertiser can create highly targeted ads featuring rich product information, such as product image, price, and merchant name.
A significant benefit of Product Listing Ads is that businesses are only charged on cost-per-action (CPA) basis. Therefore, you will only pay if a user clicks on the ad and completes the purchase process on the website. Because Product Listing Ads is charged on a CPA basis, it offers a risk-free way for businesses to reach a larger audience on Google.com.
Another benefit of Product Listing Ads is that you don’t have to use keywords or additional ad text. If a searcher enters a query that is relevant to a product in your Google Merchant Center Account, he will automatically see the most relevant products along with image, price and product name. Here are two examples:
Google plans to expand the service however, currently the product listing ad is a Beta feature available to a limited number of retail advertisers. Over time, Google will increase number of users who can see the ads as well as the ones who can advertise their product.
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