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	<title>Spark Inbound Marketing Blog</title>
	<link>http://www.sparkinboundmarketing.com/blog</link>
	<description>Online Marketing with an &#34;Inbound&#34; Approach</description>
	<lastBuildDate>Thu, 02 Sep 2010 13:48:06 +0000</lastBuildDate>
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		<title>How to Build an Effective Landing Page</title>
		<description><![CDATA[For the purposes of this discussion, we’re defining a landing page as a conversion page—a simple page to help you generate some sort of goal whether it be a sale, a lead, a newsletter sign up, a referral, etc. The landing page will most likely live on your website (though it could be its own [...]]]></description>
		<link>http://www.sparkinboundmarketing.com/blog/2010/09/effective-landing-page/</link>
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		<title>Checklist for the Yahoo to Bing Transition</title>
		<description><![CDATA[The momentum is finally building.  It seems like ages ago that the Bing – Yahoo! search merger happened, but we are finally beginning to see the results.  If you haven’t already, it’s time to start getting your accounts in order.
In this post we give you a timetable (best we can) and a short checklist of [...]]]></description>
		<link>http://www.sparkinboundmarketing.com/blog/2010/08/bing-yahoo-checklist/</link>
			</item>
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		<title>What&#8217;s Wrong With Your Website Lead Generation?</title>
		<description><![CDATA[You designed your website to generate leads and sales for your products or services.  You spent several thousand dollars to build a great looking website and now there it is &#8212; out on the web for all to see. But wait a minute&#8230;where are all those leads??
The culprit can be any number of issues and [...]]]></description>
		<link>http://www.sparkinboundmarketing.com/blog/2010/06/website-lead-generation/</link>
			</item>
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		<title>A List of Microblogging Tools for Business</title>
		<description><![CDATA[Effective collaboration within a team or business is essential for success. But it is very hard to do.  Sometimes it seems that the growth of the Internet has expanded the amount of information available so much that it’s impossible to see the meaning through the clutter.
Now the microblogging world of 140 character updates has led [...]]]></description>
		<link>http://www.sparkinboundmarketing.com/blog/2010/02/microblogging-collaboration/</link>
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		<title>Are You an Online Marketing Winner?</title>
		<description><![CDATA[I was talking to my good friend and fellow runner the other day about the difference between winners and losers.  And let me tell you, she knows a lot about this topic.  As an elite marathoner, this gal knows how to win.  She said the single biggest factor (other than a dose [...]]]></description>
		<link>http://www.sparkinboundmarketing.com/blog/2010/01/online-marketing-winner/</link>
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		<title>An Oxymoron: Facebook Privacy</title>
		<description><![CDATA[Facebook’s new “privacy policy” is geared to make your Facebook activity less private. John Battelle’s pithy summary is “This is a big deal.  Facebook is taking the final step to become more like Twitter.”
With the new policy you will have more granular control over who sees what in your profile, right down to controlling who [...]]]></description>
		<link>http://www.sparkinboundmarketing.com/blog/2009/12/facebook-privacy/</link>
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		<title>Where is Content Development on Your Priority List?</title>
		<description><![CDATA[Too many companies underestimate the power of content as it relates to attracting more business online. They fail to put the necessary resources toward content development on the web and instead spend all of their time and effort (and money!) on cool designs and flashy features.  Don&#8217;t get me wrong, great design is essential but [...]]]></description>
		<link>http://www.sparkinboundmarketing.com/blog/2009/12/content-development/</link>
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		<title>How Will New Google Product Listing Ads Affect Your Business?</title>
		<description><![CDATA[Google recently announced that it is expanding their product ads within their AdWords listing with a new feature called Product Listing Ads.  This feature is in response to the widespread use of Google as a product purchase tool.  Many people use Google as a shopping tool to research specific products and where to buy them. [...]]]></description>
		<link>http://www.sparkinboundmarketing.com/blog/2009/11/google-product-listing-ads/</link>
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		<title>The 6 “Ins” of Effective Inbound Marketing</title>
		<description><![CDATA[The Internet has changed the game in the world of marketing.

Individuals are using the Internet in ways that take the power away from marketers and put it into the hands of buyers.  We believe that the single most effective way to deal with today’s marketing environment is to embrace the idea of inbound marketing.
Inbound marketing [...]]]></description>
		<link>http://www.sparkinboundmarketing.com/blog/2009/11/6-ins-of-effective-internet-marketing-strategies/</link>
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		<title>Still Wondering Why You Should “Do” Social Media?</title>
		<description><![CDATA[Overcome Social Media Confusion &#38; Generate More Leads
Social media serves an important, yet often misunderstood, role in inbound marketing success.  No doubt, many companies feel that they should “do” social media, yet I find that many business owners and marketers are confused and apprehensive about implementing a social media campaign.
In the business-to-business world, especially, social [...]]]></description>
		<link>http://www.sparkinboundmarketing.com/blog/2009/11/social-media-lead-generation/</link>
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