How to Use Pinterest and Powerpoint to Drive Traffic and Leads to Your Website

Pinterest and Powerpoint Are a Match Made in B2B Marketing Heaven

Pinterest is a next generation social network tool that drives traffic to your website using images. 

How to Use Pinterest and Powerpoint to Drive Traffic and Leads to Your Website

Powerpoint is an older software tool that communicates important business concepts through images. 


It occurred to us that these technologies should be two great tastes that taste great together.  

And as good inbound marketing consultants, we figured out a way to put them together to help you drive traffic and generate leads. 

Step 1: Plan Your Social Media Marketing Campaign

Any good marketing campaign starts by defining the goals, strategy and tools & tactics to get the job done.  

What’s The Business Goal?

To drive visitors to your website from Pinterest and convert them to leads by getting them to download your informative Powerpoint presentation. 

What’s The Strategy to Achieve The Goal?

Create a Presentation Board on your Pinterest account where people can click on the Powerpoint slide image and go to the landing page where they download the presentation and generate a lead.

What Tools Do We Need to Execute the Strategy?

  • A Pinterest account
  • An Image of the Presentation
  • A Landing Page for the Presentation
  • The Actual Presentation

Step 2: Put Your Best Image Forward

Identify the best image you have in your Powerpoint presentation. This might be a colorful chart or a great image you pulled off of iStockphoto. Whatever it is, you’ll want to use the most visually appealing, informative and representative slide in the whole deck and make an image out of it. 

In Powerpoint, follow these steps to make an image out of a slide:

  • Make sure everything on the slide is “grouped” into one image in Powerpoint. Do this by selecting all the images and any text boxes and then clicking on Format –> Group. 
  • Now just right click (Control Click on Macs) on the entire grouped set and select “Save as Picture”
  • Save it on your hard drive; name the file something meaningful like “Presentation X Pinterest Image”

Step 3: Create a Landing Page

A landing page is a single web page whose entire purpose in life is to convert a visitor into a lead. This is often done through well written copy and the promise of downloading an in-depth article or presentation in exchange for the visitor giving up their name and email address.

For our example here, you should “gate” the Powerpoint presentation behind a small form that asks the visitor to input their name and email address to get be able to download it. This will represent your lead. 

For continuity’s sake, we suggest you use the same image in the landing page as the image you created for Pinterest in Step 2.

When you’re done, keep the URL of the landing page handy, because you’re going to need it later.  

For more information on landing pages, read this Hubspot E-book: An Introductory Guide to Building Landing Pages. If you need help creating landing pages, we heard this landing page design company is pretty good. 

How to Use Pinterest and Powerpoint to Drive Traffic and Leads to Your Website

Step 4: Upload Image to Pinterest

  • Go to Pinterest and log in  to your account. If you don’t have one and need an invite, contact us and we’ll send you one. 
  • Click on Add in the upper right corner
  • Select the “Upload a Pin” option
  • Click on Choose a File and upload the image you created in Step 1, Presentation X Pinterest Image. 
  • [IMPORTANT] Write a 500 character description of the presentation and its benefits to the end user. Make sure it’s

    How to Use Pinterest and Powerpoint to Drive Traffic and Leads to Your Website

    keyword rich! This is how people will find the image on Google and Pinterest

  • Click on the Pin It button
  • Click the Edit button you see above the image
  • [IMPORTANT]  Copy and paste the URL of the landing page you created in the Link field
  • Click Save Pin

How to Use Pinterest and Powerpoint to Drive Traffic and Leads to Your Website

Have a Board of Different Presentations Pointing to Different Landing Pages

You can create different boards for different types of content you may have – Charts, Infographics, Quotes to Live By and of course, Presentations.

You may even want to have several different Presentations Boards based on your different product lines for example.

But remember to point each presentation to a different landing page targeted to a different segment of your target market.  This makes it easier later to analyze which landing pages are converting and which one aren’t. 

We’d love to hear if you tried this technique and how it went. Did you generate traffic and leads? Let us know! Happy Pinning!

If you’re interested, check out some of our other interesting stuff like this pretty cool infographic to find out why you should work with an inbound marketing agency.

And if you want to dig in a little deeper, check out one of our latest guides – The Essential Guide to Internet Marketing as well.

internet marketing guide   inbound marketing infographic

How to Convert More of Your Blog Readers to Leads

Your Blog is Your First Meeting

These days, when someone reads your blog post, it’s like a having a first meeting with your company. People find you on search or social and read your post. You, of course, make a great first impression with an informative and professional article.

They’re impressed and feel good about receiving something of value for free.

Read more

What is Inbound Marketing?

What The Heck is Inbound Marketing?

Inbound marketing is the process of attracting people to your website who actually care about what you have to say. It’s about creating content that people are interested in consuming. It’s about admitting that the old way of marketing – interruptive advertising – just doesn’t work anymore.

What is Inbound Marketing

It’s marketing and selling your products with authenticity and transparency.

It’s what people want. 

You may have heard Inbound Marketing referred to by different names. Some people call it Content Marketing or SEO or Social Media. The truth is Inbound Marketing is all of these things and more. 

Inbound Marketing is a Puzzle

Inbound marketing is like a puzzle – but not because it’s confusing. It’s a puzzle in the sense that it’s made up of many pieces. Pieces that should not stand on their own, but when put together, make total sense. To truly succeed online, business need to have a comprehensive strategy inclusive of all the pieces in the puzzle. Assembling the pieces together into one, cohesive strategy is the key to marketing success.

Four Core Pillars of Inbound Marketing

In order for your Inbound Marketing program to be successful, it needs to deliver in four key areas:

Traffic Generation

Generating more traffic for a website is like a recipe: you will need the proper mix of ingredients but there’s no one single formula for success. Rather, it’s a set of strategies and supporting tools working together. Those strategies are Search Engine Optimization (SEO), Customer-Oriented Blogging and Social Media sharing. All three working together will ensure an adequate supply of targeted traffic to your site. 

Lead Generation

So you’ve optimized your content, your’re blogging regularly and you’re getting some content shared on social media. Great start. But just because you have traffic coming in, doesn’t mean you’re getting any leads.

This is where premium content, landing pages and great calls-to-action come into play.  

Lead generation is a tacit quid pro quo between the marketer and customer. You have to convince your potential customer that what they’re getting (information) is worth more than what they’re giving up (their name and email address). Giving away useful customer-focused, problem solving content in exchange for information is one of the best ways to do this.  The amount of information you ask of them is directly related to how valuable the content you’re giving away. The more valuable the info, the more information you can ask of them.  

Once you have their name and email address, you can begin the process of nurturing leads toward sales. 

Sales Conversion

Would you consider someone who Likes you on Facebook a lead? Would you consider someone who downloads your whitepaper a lead?

The truth is that not all “leads” are created equal. 

That’s why managing your leads realistically while taking the long term view is a key part of converting leads to sales. Lead nurturing and segmented email campaigns are your primary tools for converting your leads into sales over time. 

Analysis & Measurement

One of the great advantages of internet marketing is access to data. With the proper tools such as Hubspot or Google Analytics 5.0, you can track almost everything about your site visitors.

The reports you generate should tie directly back to the goals you’ve set for the business. Is your goal to increase site traffic? Is your goal to improve traffic from social networks? Is your goal to increase conversion of your existing site visitors? All of these can be reported on analyzed. 

Remember, data doesn’t lie. It doesn’t matter what your boss wants to do or what some article says you should do. If the data shows that you’re not meeting your goals, change tactics and try again. Your inbound marketing program should be a continuous process of testing, measuring and tweaking. 

Making the Leap to Inbound Marketing

If your business is looking to consistently and affordably generate leads over time without annoying your customers, Inbound Marketing is something you should look into.

Spark Inbound Marketing is a full service inbound marketing agency that can help you make the leap to Inbound Marketing. We don’t promise overnight success but we do promise a system that delivers results over time.

Drop us a line, we love to talk about this stuff!

30 Marketing Tips in 30 Days: Tip #8 – Build a PPC Landing Page

Marketing Tip #8: Build a PPC Landing Page

If you’re already running Pay Per Click campaigns you know how expensive each click can be. Well guess what? It gets even more expensive when you have landing pages that fail to convert.

What’s a landing page?  By definition, a landing page is actually any page that a site visitors “lands” upon. For most websites, this is the home page. But what we want  you to think about is building a landing page that is specific to the keyword or offer you’re making in your PPC campaign.  For example, let’s say you’ve purchased the keyword, “employment verification services.”  Rather than programming your PPC ad to direct people to your home page, why not create a specific landing page with a targeted offer that is directly relevant to employment verifications?  (follow that link to see a sample landing page.)

The goal of a landing page is to customize the content and offer on a particular page for a user who searched for your chosen keyword. Put yourself in your visitor’s shoes.  If you were looking for [blank], what sort of information would you hope to find?  Your landing page should have it!

With a landing page, you have the opportunity to measure specific results tied to a specific campaign and optimize those results over time, resulting in greater ROI on your PPC dollars.

So, give it a try.  Build a landing page today.  Need help?  Check out our landing page design services.

Make Every Page a Launching Pad

Beginning at the beginning, every website page, every blog post or article, every Facebook page or Slideshare is an opportunity to engage your prospects and customers in a positive way. Every one of these is a launching pad to the next step in the process that converts a browser into a lead into a sale. Getting to the point where your whole Internet platform is humming as a lead generator starts with your content plan and the relationships among your pages and posts.

Every Page Has a Job to Do

We need to understand the buying process in our market and design our online campaigns around that.  Too often, we see websites or pages that are reflections of what a company thinks of itself or what it wants visitors to do to help the company. In reality, campaigns like this underperform, usually with wasted pages that do not help the visitor get what SHE wants out of the relationship.

Your website and supporting online tools should be designed and organized so the visitor finds the information and opportunities she wants at each step of the buying process, leading her naturally to the next stage. This means that every page has to answer the questions posed at that stage, and offer clear exit points to the next steps when the visitor is ready.

Page Functions in the Buying Cycle

True, there is no one “buying cycle”. We understand that your industry differs in important ways from others. That’s why you need to analyze your markets carefully and take those lessons into the layout and content design sequence.  But for our purposes, we can illustrate the importance of making each page a launching pad with a generalized buying cycle.

Awareness. The first requirement is to make your company an authority in its market niche. It may seem blatantly obvious to you that your world class service has a compelling offer (a benefit set), but you have to say it clearly to your visitor.  This stage goes to your basic messaging about the benefits you offer and why your company is distinctive.  Your home page especially, but also every other page or post you publish, have to reinforce this basic message to some degree.

Information. Visitors who understand what you offer and are seeking that kind of solution will need to know why your company stands out above the clutter. They will be evaluating you based on how well you describe the way your product or service provides the benefits they seek in comparison to other vendors. These information pages are often interior pages, articles, or online slideshows or videos, and they can be very specific to the issues in your market. They are where your comparative advantage has to be crystal clear.

Interest. Once you have survived the culling process, the visitor needs to see your offer pared down to its most important elements: cost, promotions, quality, timing, delivery, and guarantee.  This crucial page will convert your visitor to a solid lead (or sale), or not. “Landing pages” are often included in this stage with their pared down, focused content and limited options for exit. But this kind of page should also be part of your basic web design to continue the visitor’s path through your website.

Purchase. If your offer can be purchased online, the shopping cart is a specialized page whose complex functions can not only make it easy for the visitor to complete the purchase, but also to expand your relationship with her.  Cross-selling is a common response to this opportunity, but it’s often about the company as much as it is about the customer.  What else would the customer want to know at this point?  Is there a loyalty program? Is there a sale on those other items in your cross-selling offer? Is there a newsletter or Facebook page where she might find future specials?

Acquisition. Even after your visitor submits a form or completes a sale, they are still on your website (a thank you page, perhaps) and you still have an opportunity to solidify a relationship. Again, make sure this page offers engagement with your social network invitations or newsletter.

Every Page is a Lead Generator

It’s not too much of a stretch to say effective lead generation is the only topic there is in Internet marketing, but that’s why we have to break it down into parts we can execute. In this post, we started with the basics of page and post purpose, and in future posts we’ll cover more detailed topics like calls to action, landing page layout, relationship building, and publication strategies.

In the meantime, what kind of content strategies do you use to help your customers get what they need?

We create content that launches our clients businesses forward.  Check out our web content development services.   And when you’re ready to create a comprehensive inbound marketing plan, let’s talk.  Request a meeting >

How to Build an Effective Landing Page

For the purposes of this discussion, we’re defining a landing page as a conversion page—a simple page to help you generate some sort of goal whether it be a sale, a lead, a newsletter sign up, a referral, etc. The landing page will most likely live on your website (though it could be its own microsite), but it won’t need to contain all of the elements and links of your main site.

So how do you ensure that your web visitors will actually convert once they’ve found your landing page? Below you will learn about the basics of effective landing pages.

Lead with a relevant headline. Keep them reading.

Clear up any confusion right off. Make sure your headline directly refers to the ad copy or link that drove your prospects to the landing page. Match the headline as closely to the driving link or pay-per-click ad that led them to your landing page. Speak to the reader’s self-interest and keep engage them immediately. You want them to keep reading.

Keep the copy concise and focus on the task at hand.

The task at hand? Conversion. Keep your landing page copy focused and directly related to the point. The landing page is not the space to sell all of the other great services or products you offer, tell the reader all about yourself, or give them extraneous information. Keep the opening paragraphs short to draw them in (no more than 1-2 lines to start), and make sure to lead with persuasive arguments—don’t bury these arguments in the middle or end.

Remember to stay focused on your goals in the copy—the landing page is not the space to show off ancillary services or wow your readers with your great writing.

Make your call-to-action apparent.

Let your prospects follow through before they reach the end of the landing page—embed a call-to-action (CTA) graphic buttons or hyperlinks in various places. Make it obvious what you want the users to do, and give them a clear link to do it. A good rule is a minimum of 2 CTAs on a short page, and a maximum of 5 CTAs on a longer landing page.

Write to your reader.

Mind your language. Remember that the landing page is to convert. Use the second person “you” and “yours” instead of “us” and “we.” Tell people how your product benefits them. That’s why they’re on the landing page.

Keep your landing page clean.

The goal, remember, is to convert. Remove all extraneous glitz and glamour about your company. Don’t let your users get distracted by hyperlinks so that they leave your landing page and never close the sale. Lose the navigation bars, side bars, and clutter.

Find out who your customers are when you share information with them.

Say the goal of a particular landing page is to provide a white paper on a topic. Before you freely give out your amazing white paper, make sure you first have your contact fill out an information form. Then let them download. You want a way to stay in contact with them, too, right?

On that note, don’t be too nosey.

If all you’re offering is a free newsletter subscription, don’t expect someone to give you much more than their email address. If, on the other hand, if you’re giving away a 50 page guide on how to grow a money tree, you could probably ask people to provide you with all sorts of personal information. It’s all about give and take. You to ask for as much information as you deserve based on what you’re offering in return. And make it clear that you won’t be giving away or selling their e-mail addresses or other personal info —reassure them that you will respect their privacy.

Remember your manners.

Don’t forget to thank your reader for converting! Thank them for responding to the offer, and thank them again if you close a sale. Politeness goes a long way, and people remember when they’re valued.

Need help creating a landing page that delivers conversions?

Find out about our landing page design services.