Pinterest and Powerpoint Are a Match Made in B2B Marketing Heaven
Pinterest is a next generation social network tool that drives traffic to your website using images.
Powerpoint is an older software tool that communicates important business concepts through images.
It occurred to us that these technologies should be two great tastes that taste great together.
And as good inbound marketing consultants, we figured out a way to put them together to help you drive traffic and generate leads.
Step 1: Plan Your Social Media Marketing Campaign
Any good marketing campaign starts by defining the goals, strategy and tools & tactics to get the job done.
What’s The Business Goal?
To drive visitors to your website from Pinterest and convert them to leads by getting them to download your informative Powerpoint presentation.
What’s The Strategy to Achieve The Goal?
Create a Presentation Board on your Pinterest account where people can click on the Powerpoint slide image and go to the landing page where they download the presentation and generate a lead.
What Tools Do We Need to Execute the Strategy?
- A Pinterest account
- An Image of the Presentation
- A Landing Page for the Presentation
- The Actual Presentation
Step 2: Put Your Best Image Forward
Identify the best image you have in your Powerpoint presentation. This might be a colorful chart or a great image you pulled off of iStockphoto. Whatever it is, you’ll want to use the most visually appealing, informative and representative slide in the whole deck and make an image out of it.
In Powerpoint, follow these steps to make an image out of a slide:
- Make sure everything on the slide is “grouped” into one image in Powerpoint. Do this by selecting all the images and any text boxes and then clicking on Format –> Group.
- Now just right click (Control Click on Macs) on the entire grouped set and select “Save as Picture”
- Save it on your hard drive; name the file something meaningful like “Presentation X Pinterest Image”
Step 3: Create a Landing Page
A landing page is a single web page whose entire purpose in life is to convert a visitor into a lead. This is often done through well written copy and the promise of downloading an in-depth article or presentation in exchange for the visitor giving up their name and email address.
For our example here, you should “gate” the Powerpoint presentation behind a small form that asks the visitor to input their name and email address to get be able to download it. This will represent your lead.
For continuity’s sake, we suggest you use the same image in the landing page as the image you created for Pinterest in Step 2.
When you’re done, keep the URL of the landing page handy, because you’re going to need it later.
For more information on landing pages, read this Hubspot E-book: An Introductory Guide to Building Landing Pages. If you need help creating landing pages, we heard this landing page design company is pretty good.
Step 4: Upload Image to Pinterest
- Go to Pinterest and log in to your account. If you don’t have one and need an invite, contact us and we’ll send you one.
- Click on Add in the upper right corner
- Select the “Upload a Pin” option
- Click on Choose a File and upload the image you created in Step 1, Presentation X Pinterest Image.
- [IMPORTANT] Write a 500 character description of the presentation and its benefits to the end user. Make sure it’s
keyword rich! This is how people will find the image on Google and Pinterest
- Click on the Pin It button
- Click the Edit button you see above the image
- [IMPORTANT] Copy and paste the URL of the landing page you created in the Link field
- Click Save Pin
Have a Board of Different Presentations Pointing to Different Landing Pages
You can create different boards for different types of content you may have – Charts, Infographics, Quotes to Live By and of course, Presentations.
You may even want to have several different Presentations Boards based on your different product lines for example.
But remember to point each presentation to a different landing page targeted to a different segment of your target market. This makes it easier later to analyze which landing pages are converting and which one aren’t.
We’d love to hear if you tried this technique and how it went. Did you generate traffic and leads? Let us know! Happy Pinning!
And if you want to dig in a little deeper, check out one of our latest guides – The Essential Guide to Internet Marketing as well.