How to Create a Killer LinkedIn Company Page

Having a Great LinkedIn Company Page is a Must

Your LinkedIn Company Page is a great central hub for keeping people up-to-date on your company news, job openings as well as product and service offerings. If you don’t have your company on LinkedIn yet, don’t wait another minute.

Here’s how to set up your company’s LinkedIn page in 5 steps. 

1. Log in to Your LinkedIn Account

To start a company page on LinkedIn, you have to have a personal account first. LinkedIn is like Facebook in this way. So log into your account and click on Companies up at the top of the screen. 

Once you’re on the Companies page, you will see a link up in the top right that says “Add a Company”, click it. 

Step 1 Add Company

2. Add a Company

 After clicking the link, you’ll see the Add a Company page and be asked to fill in three important fields

Company Name

Put in the official name of your company. Later, LinkedIn will  try to verify that that company exists and if someone is already the official representative of that company already (see below)

Company Email Address

Next you’ll need to put in a real company email address. This will be used to send you a verification email to confirm that you are in fact the owner of that address. You will obviously need access to this email to verify. Also, No Yahoo, Gmail or Hotmail addresses allowed please. Must be a corporate domain. 

Verify That You’re a Real Employee of Company

This is a check the box that says you’re the “official” representative of your company and have the right to act on behalf of the company in creation of the LinkedIn Company Page. Not exactly sure what will happen if you don’t check it.  Just check it and click Continue.  

Add a Company Fields

3. Verify Yourself in Your Email

Linkedin will now send you an account verification email to the email address you specified. Go to your email and click the link. It should direct you to the LinkedIn login page.  Log back into LinkedIn using your personal LinkedIn user name and password. 

LInkedIn User Name Password

After this, you should be redirected to your new company page template. Now you’re ready to roll. 

4. Fill Out Your Company Overview

There are 4 pages to your Company’s LinkedIn prescence – Overview, Careers, Products & Services and Analytics. This post is going to concentrate on the Overview and the Products and Services pages. Careers is a great place to list your job openings but requires a paid account.

Ok, on to the Overview Page.  

1. Company Page Admins (required) -  LinkedIn gives you the choice about how you manage admins for this page. You can allow anyone with a company email address to be an admin or only people you designate.  We recommend the latter but it really depends on the size of your company.  If  you choose Designated users only, LinkedIn allows you to choose directly from LinkedIn personal profiles. And remember, you can only them if you’re already connected to them on LinkedIn. 

2. Logos (optional) - You can upload a Standard Logo and a Square Logo of your company. The Standard Logo requires dimensions of 100 x 60 pixels and the Square Logo needs to be 50×50 pixels.  When you create the square version of your logo, make sure to crop a nice part of your logo out that will work well as a 50 by 50 image. Just resizing your standard logo to a square doesn’t work.

3. Company Description (required) - Type in a well written description of your company. You must type a minimum of 200 characters and a max of 2000 characters.  Keep the description concise and with a minimum of jargon or industry buzzwords. Make sure it’s keyword-rich. This is important for getting found by others who are searching for your type of company. 

LinkedIn Company Profile Overview

4. Company Specialties (optional) – Here is another great keyword opportunity. Add several keywords here to maximize your findability. LinkedIn allows you to add more than the default 4 fields you see in the image. Just click Add More Specialties
5. Twitter and Company RSS Feed URLs (optional) - Fill in you company’s Twitter ID here if you have one as well as your blog’s RSS feed URL. This will allow those feeds to show up on your company page 
6. Company Type, Size and URL (required) – From the pulldown menu, choose the type of company, its  size and the company website address (URL) 
7. Company Industry (required) – From the pulldown menu, choose the Company Industry
8. Company Operating Status (required) – Is your company in operations already, a start up or somewhere in-between? Indicate here from the pulldown menu.  You have the option of adding the year your company was founded as well
9. Company Locations - If your company has more than one branch or office location, you can add them here

If you need a little more guidance, here’s a link to a LinkedIn video on Setting up your Company Overview page

5. Fill Out Products and Services Page

The Linkedin Products & Services page is extremely useful and frankly pretty cool. This is where you can really put in a lot of detail and all of your products and services. Even though this whole page is optional, we recommend you spend some serious time here to make the most out of what LinkedIn has to offer. 

1. Product or Service (required) -  Here simply choose if you wish to add a product or service. Don’t worry you can add more if you have both. 

2. Select a Category (required) – Choose a category of the product or service

3. Name of Your Product or Service (required) - Free form field to enter the name of your product or service

LinkedIn Products & Services Page Edit Mode

 4. Image of Product or Service (optional) -  Here you have the option of adding a product or service image. The image must be 100 x 80 pixels and in PNG, JPG or GIF format.

5. Describe Your Product or Service (required) – Here input a description of your product or service. Like your company description on the Overview page, make sure it’s concise, descriptive and keyword rich. 

6. URL of Your Product or Service (optional) – Use this option to point people to different landing pages on your own site for each product or service! Very useful. 

6. Contact From Your Company (optional) - You may have different departments handling different products. Here you can add different contact info. Nice. 

6. Add a Promotion (optional) - Here you can even add a promo you might have going, complete with a Title, its own URL and a description. Another excuse for a landing page!

Create Audience Segments 

If you really want to get fancy, LinkedIn allows you to customize how you present your products and services to different market segments. 

LinkedIn Audience Segments

 

 

 

 

 

 

 

This is a very powerful feature as it allows you to create content that’s relevant to different target markets. You can segment markets by Company Size, Job Function, Industry, Seniority and Geography and then create entirely different Products and Services pages for each segment. When people come to your company page, LinkedIn will serve up the appropriate page version based on the users’ LinkedIn profile.  Wow!

This feature deserves its own blog post, but for now you can learn more details from this Hubspot post on LinkedIn Targeted Company Pages and this LinkedIn video as well. 

YouTube Video Embed

And last but not least, LinkedIn allows you to embed a YouTub video on your Products and Services page as well. 

LinkedIn Spark Video

 So there ya go. Setting up you LinkedIn Company page in 5 ‘simple’ steps.

No problem! Let us know if you have any questions or need help some of the more technical stuff, Spark’s social media services team will be glad to help you.


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About the Author


Cristi is president and founder of Spark Inbound Marketing, an inbound marketing agency dedicated to high quality content creation and smart strategies to help companies attract more visitors and leads.