Need to Justify Social Media ROI?
Many companies need to justify their usage of social media by trying to determine an ROI.
We understand that.
And there’s nothing like a quick video to pack in some great examples and stats on how social media is changing the b2b marketing landscape across various industries.
Social Media ROI Video from Erik Qualman
Erik Qualman, author of Socialnomics and Digital Leader, has been putting out great videos on the incredible rise in social media for years.
A few key stats that stood out:
- Lenovo saw a 20% drop in call center activity as customers went to the community website instead
- Blendtec quintupled their sales with their series of YouTube videos
- Dell sold $3 million worth of computers on Twitter
- Only 18% of TV campaigns generate a positive ROI
- 25% of Ford Motor’s marketing budget is allocated to digital and social media
B2B Social Media Statistics
Another great source of data that addresses social media ROI is SocialMediaB2B.
According to one of their blog posts on B2B social media statistics:
- 60% of B2B Marketers have implemented a social media strategy, or will in the next year
- 47% of B2B Companies actively participate on LinkedIn
- 53% of B2B Companies actively participate on Twitter
- 63% of B2B Marketers are either vaguely aware or not aware what is being said about their companies online
If you’re interested, check out some of our other interesting stuff like this pretty cool infographic to find out why you should work with an inbound marketing agency.
And if you want to dig in a little deeper, check out one of our latest guides – The Essential Guide to Internet Marketing as well.
Posted by CristiSpahr on February 10, 2012 |
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Tags: b2b social media, inbound marketing agency, social media statistics
