When a marketing powerhouse like Coca Cola announces that content will be the basis for their marketing over the next decade, it’s time to stand up and take notice.
Coca Cola’s Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, announced this week:
“All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
In these two videos, Jonathan goes on to explain in great detail about their new brainchild for marketing: Content 2020. By the way, we just love these RSA Animate style videos. Enjoy!