The good people at Eloqua have demonstrated that they totally get where content marketing is today, as evidenced by the second release of their popular content marketing infographic earlier this year. It’s true that more marketers understand the need for content but the challenge has turned to operationalizing it. At Spark, we’ve been working on a similar project to help our clients understand how to connect content and promotions to stages of the customer’s buying cycle so we were excited to see this great example from Eloqua.
The Content Grid v2 makes clear the connection between content type and distribution channel, while tying in the perspective of the buyer, a multi-stage purchase funnel and clear performance indicators.
Here it is:
Posted by CristiSpahr on December 20, 2011 |
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