The Content Marketing World conference in Cleveland was a tremendous success last week.
If you missed it, here are some stats, links and videos that will make you feel like you were almost there…
Useful Stats
According to the Custom Content Council:
- 78% of people believe that organizations providing custom content are interested in building good relationships with them
- 77% of people understand that an organization’s goal for custom content is to sell them something, but are OK with it as long as it provides value
- 73% of people prefer to get information about an organization in a collection of articles rather than in a traditional advertisement
- 61% of people feel better about a company that delivers custom content and are more likely to buy from that company
According to some Hubspot research:
- 78% of Internet users conduct product research online
- 57% of businesses have acquired a customer through their company blog
- 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook
- Companies that blog get 55% more web traffic
- Inbound marketing costs 62% less per lead than traditional, outbound marketing
Keynote Speakers
- David Meerman Scott, author of The New Rules of Marketing & PR
- Sally Hogshead author of Fascinate
- Joe Pulizzi of the Content Marketing Institute
- Brian Clark of Copyblogger.com
Attendees From Global Brands
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Great Agenda Topics
The Power of Story
Sally Hogshead spoke about how to tap into that “inner child” in all of us and find that interesting, fascinating story to tell about your brand. Stories attract an audience, create community and help your retain customers.
Real-Time Content Marketing
Real-time rule-breaker and best-selling author David Meerman Scott spoke about why real-time content marketing is imperative AND how we can get started today.
Transforming a Large Organization into a Content Machine
Todd Wheatland of Kelly Services discussed how they managed to develop valuable and compelling content by focusing on:
- Defining and communicating a content mission
- Converting detractors into evangelists
- Tapping into existing channels to mine content gold
- Identifying “low hanging fruit” and “early wins”
- Using tools your company already has
- Avoiding internal politics
- Balancing creativity with speed
Building a Business on the Back of Content
Brian Clark of Copyblogger and Michael Stelzner of Social Media Examiner explained why it’s so important to create targeted interesting content and more importantly…how to do it.
Cool Videos
Content Marketing and the Power of Story
David Meerman Scott and Sally Hogshead
Jay Baer
Check out more:
- Content Marketing World site
- Content Marketing World Facebook page
- Search Twitter with #cmworld hashtag
- Content Marketing Institute YouTube channel
Posted by CristiSpahr on September 12, 2011 |
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Tags: Content Marketing World, copyblogger, David Meerman Scott, Inbound Marketing, Jay Baer, Sally Hogshead, video content
