Marketing Tip #12: Build Trust By Integrating Social Media
Everyone is talking about Social Media Optimization — making your website or blog more “socially friendly.” A socially friendly website instills trust in potential customers and can help overcome barriers to purchasing your product or service. Social media can be used to facilitate customer reviews and feedback, and can let browsers and buyers share their feedback, interests, and “likes” with their friends.
The website for Levi’s jeans includes a Facebook “like” button next to each product. In this way, shoppers can immediately identify the most popular items and shoppers can share their favorite items with their Facebook friends.
Consider adding a Facebook “like button” or a “Tweet this” button to your website.
Posted by CristiSpahr on December 12, 2010 |
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Tags: internet marketing, Marketing Tips, online marketing tips, social media optimization
