Marketing Tip #11: Check Your SEO Basics
Long experience has taught us that there are three key ingredients to successful SEO (search engine optimization). In case you didn’t know, SEO is the process of getting your website or web page to rank high in the search engines for selected keywords. The three basic ingredients of effective SEO are:
1. Your Website structure: The way your website is built affects the ability of search engines to add your content to their indexes. It has to do with html and CSS code, URLs, link quality, internal navigation and the use of images, among other things.
2. Keyword-focused content: The most important content on your site is text-based and it needs to be written around keyword phrases that most perfectly describe your service or product. There are a number of places in a website where keyword content is helpful in SEO.
3. Inbound links: Links to your website from other external websites will help build authority (and higher rankings) for your site in the search engines. Building and attracting these links is essential to your SEO success.
Today we encourage you to check the health of your SEO basics. How? There are numerous tools online that help you assess the status of your site as it relates to each of these three basics. Our favorites are HubSpot’s Website Grader, SEO Moz, and Google Webmaster Tools.
If you need help, give us a ring at (800) 474-1573 or request a meeting. You can also request a free website audit here.
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Posted by CristiSpahr on December 11, 2010 |
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Tags: Marketing Tips, online marketing tips, SEO
