Marketing Tip #8: Build a PPC Landing Page
If you’re already running Pay Per Click campaigns you know how expensive each click can be. Well guess what? It gets even more expensive when you have landing pages that fail to convert.
What’s a landing page? By definition, a landing page is actually any page that a site visitors “lands” upon. For most websites, this is the home page. But what we want you to think about is building a landing page that is specific to the keyword or offer you’re making in your PPC campaign. For example, let’s say you’ve purchased the keyword, “employment verification services.” Rather than programming your PPC ad to direct people to your home page, why not create a specific landing page with a targeted offer that is directly relevant to employment verifications? (follow that link to see a sample landing page.)
The goal of a landing page is to customize the content and offer on a particular page for a user who searched for your chosen keyword. Put yourself in your visitor’s shoes. If you were looking for [blank], what sort of information would you hope to find? Your landing page should have it!
With a landing page, you have the opportunity to measure specific results tied to a specific campaign and optimize those results over time, resulting in greater ROI on your PPC dollars.
So, give it a try. Build a landing page today. Need help? Check out our landing page design www.sparkinboundmarketing.com services.
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Posted by CristiSpahr on December 8, 2010 |
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Tags: landing page, landing pages, Marketing Tips, online marketing tips, Pay Per Click
