Marketing Tip #3: Set Up Google Alerts
Do you know what people are writing or reporting about your business online? Do you stay up-to-date with the latest happenings in your industry? Are you aware of what your competitors are doing?
One simple way to stay informed with information and activity, as it happens, is with Google’s free online alerts. Google Alerts is a simple tool that can keep you posted on just about any topic you can think of through email reporting.
Go to the Google Alerts web page and simply type in a keyword or phrase — your company name is a good place to start — then decide if you want to see everything that comes up or only the most important ‘mentions’ of that word or phrase, then decide how often you want to receive the updates (as-it-happens, daily, or weekly), provide your email address and you’re all set! Google will email you results of blogs, news stories, and other web results that feature your keyword selections.
With Google Alerts you can respond quickly to news and conversations about your brand and better understand how your company, products, and competitors are viewed online.
So what are you waiting for? Do it now!
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Posted by CristiSpahr on December 3, 2010 |
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Tags: google alerts, internet marketing, online marketing tips
