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30 Marketing Tips in 30 Days: Tip #14 – Find Bloggers

Dec 14 2010

Marketing Tip #14: Find Bloggers Who Are Writing About Your Topic

Finding out what leaders in your industry are blogging about keeps you abreast of trends and competition. To find appropriate blogs, go to Google blog search and enter topics or keywords that are relevant to your business.  Also check the blog search engine, Technorati.

Once you find a blog that interests you, subscribe to the RSS feed, and read new blog posts as they arise. When you see an article that is relevant to your business, leave a well-thought-out comment. Why? First, the author of the blog will notice and appreciate your comment and may visit your web site (or blog) to find out more about you. This may also lead to the author mentioning you in a future blog with a link to your site. Secondly, commenting on a blog gives you new relevant traffic. A reader may appreciate your comment , and  click on your website to learn more.

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