Tip #17: Watch this Webinar and Learn How to Align Sales & Marketing
HubSpot was recently honored as the recipient of the Sales & Marketing 2.0 Award for Best Alignment of Sales & Marketing. The marketing software provider is known for popularizing inbound marketing and has played an important role in our forming Spark’s online marketing services.
HubSpot is a great example of a company that has aligned sales and marketing teams so that they work in tandem to generate and convert prospects to leads and leads to sales. They use a so called, Marketing and Sales SLA (service level agreement) to align the two teams. As explained by HubSpot, “The Marketing SLA defines the expectations that Sales has for Marketing with regard to lead quantity and lead quality, and the Sales SLA defines the expectations that Marketing has for Sales about how deeply and frequently Sales will pursue each qualified lead.”
Our marketing tip of the day is to watch HubSpot’s on-demand webinar, “How to Improve Your Sales & Marketing Alignment.” This webinar will show you:
- How to increase number of high-quality leads to satisfy sales
- How to nurture leads that are not yet sales-ready
- How to successfully measure marketing campaigns
- How to grow a culture of shared inbound marketing goals
View the webinar here.