Install Google Analytics
We are still shocked and amazed at how many smart business and marketing people are still without Analytics installed on their websites. Google Analytics is a free (yes – FREE!) analytics program that collects, analyzes, and reports on all sorts of useful statistics related to your website.
Google Analytics, call it “Analytics” for short, is extremely powerful for the advanced user but equally useful and informative for the beginning online marketer. Use the data you gather to write better-targeted online ads and content, strengthen your marketing programs and campaigns, and boost conversions on your website.
To sign up, simply go to www.Google.com/analytics and establish a free account. When you do, you’ll be given a snippet of code that will need to be installed on your website. Simply pass this code along to your web developer to install for you. Trust us, any developer with half a brain can install this code in about 10 minutes.
In the words of a first-grader, “it’s easy peezy lemon squeezy!”
So what are you waiting for? Start analyzing your website with Google Analytics. You might be surprised at what you’ll find.
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Posted by CristiSpahr on December 7, 2010 |
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Tags: internet marketing, Marketing Tips, online marketing tips
