Generate More Leads
“We aren’t getting enough leads from our website.”
Companies often believe that the answer to their online marketing woes lies in generating more traffic. And while this can certainly be part of the answer, it’s rarely the only answer. If your website is currently failing to deliver on your revenue objectives, you’ve got to look at both the number of visits you’re generating and the percentage of those visits that convert into leads.
A simple example below illustrates the value of optimizing your online lead generation rate:
| Company A | Company B | |
| Number of Monthly Visits | 3,000 | 3,000 |
| Visit-to-Lead Conversion Rate | 1% | 4% |
| Number of Leads per Month |
30 | 120 |
Notice in the above examples that both companies have the same number of monthly visits, but Company B is able to turn more of those visits into leads. So simple! And yet… not so simple. The question is how?
How can you turn more visits into leads?
The secret to generating more leads from your website is to give your visitors a compelling reason and clear path to shift out of ‘anonymous web surfing’ mode and into ‘active engagement’ mode. You’ll need three key inbound marketing tactics to make this happen:
- Craft Premium Offers
- Utilize Landing Pages & Lead Capture Forms
- Create Compelling Calls-to-Action
These fundamental online lead generation tactics need to be tied together into a cohesive systematic approach. (Don’t worry, we’ll help you out.)
Let us help you reach your revenue goals and boost your lead conversion rate with inbound marketing.
