Convert More Sales
“What do we do with all of these leads?”
So, you’ve got prospects coming to your site, you have compelling offers tied to targeted landing pages, and now you’ve got leads! Inbound marketing doesn’t stop here. The next step in a successful inbound marketing process is to nurture those opted-in leads until they’re ready to buy.
Some facts you should know about lead nurturing*:
Only 25% of leads are sales-ready.
50% of leads are qualified but not yet ready to buy.
Lead nurturing emails get 4-10 times the response rate of standalone email blasts.
25-50% of sales go to the vendor that responds first.
*Source: Hubspot Lead Nurturing Guide
What is Lead Nurturing?
“Lead nurturing is a system that allows you to send an automated series of emails to an early-stage lead in order to pre-qualify them.” (HubSpot)
Convert More Customers with Lead Nurturing
Because not every potential customer will be in buy-now mode, you must predict, based on their actions and interests, where they are in their buying process and how you can help move them along. A lead that is early-on in the buying process is presented with content and offers that will help push them closer to becoming sales-ready.
At Spark, we help our clients establish a process of automated lead nurturing. Your leads are segmented according to their behavior on your website (someone who downloads your company brochure is put on a different path than someone who downloads an informational guide) and the right offers and content are delivered via email with ties back to landing pages and lead capture forms. Every lead action is tracked and scored, and sales-ready potential customers are delivered to your sales team.
Let us help you reach your revenue goals and convert more customers with inbound marketing.
