Attract More Prospects
“We need more website visitors.”
Often the very first issue companies have when building their online marketing program is the ability to generate enough traffic to their website. Depending on your revenue goals, the amount of traffic you need could be substantially more than you have now or maybe just a little more will do it.
Can you be found?
Regardless how much traffic you need, attracting more prospects to your website requires that you can be found. There are a few interwoven tactics you’ll need to employ:
These are the fundamental traffic-builders of an inbound marketing program and they are to be taken as a whole – with rare exception, you need all three (SEO, blogging, and social media sharing) in order to get found and generate more traffic to your website.
Search Engine Optimization (SEO)
What is SEO?
Search Engine Optimization (SEO) is the process of getting traffic from the ‘free’ (organic/natural) listings on search engines, like Google and Bing. Search engines have the important job of ‘serving up’ the most relevant and authoritative search results possible to people who use their engines to search the web.
The secret to higher rankings:
Sorry, there is no voodoo-magic or secret formulas. The key to higher rankings is making sure your website has the ingredients search engines need to deliver your website to the right prospects – those people who are searching for what you have to offer.
Increasing your rankings and visibility in the major search engines (i.e. getting ranked higher on Google, Bing, and others) requires you to do two things:
- Become more relevant
- Become more authoritative (popular)
We provide quality above-board SEO services that encompass best-practices proven to help you grow your relevance and authority so you can build your rankings and attract more of the right prospects to your website.
These best practices include:
- Keyword research & strategy formulation
- SEO-optimized content writing
- Optimization of website structure and usability (on-page SEO)
- Blogging
- Social media sharing
- Citation and link building
- Analytics reporting and ongoing optimization
Content Creation / Blogging
Content creation – of which blogging is most common – is a vital component of generating more traffic and gaining higher visibility online.
Consider this example for the topic of inbound marketing:
According to Google, there are currently more than 18,000 global monthly searches on the term ‘inbound marketing’ and Google suggests more than 350 related keyword ideas related to inbound marketing that together comprise millions of monthly searches. In other words, there is a LOT of traffic out there to be had.
By creating keyword-relevant content -- either through standard web pages or through a blog -- you give yourself an opportunity to rank on a particular keyword or phrase that prospects are specifically searching for. The more pages you have, the more chances you have to be found.
Social Media Sharing
More and more, search engines are turning to social signals to determine how a particular website or web page should be ranked in its results. Social media is both a component of SEO and a tactic in and of itself for generating more traffic to your website. From an inbound marketing stand point, we use social media sharing as a way to build a brand’s own authority online and to interact with other authorities.
The process of sharing content in social media (both your own and others), is an increasingly valuable way to build rankings and grow traffic.
How can we help you attract more prospects?
Sign up for a free inbound marketing assessment and we’ll show you!
